Made in Belgium
Next to our Scottish and Irish knitwear we are happy to create products in our home country Belgium.
Made in Belgium
Next to our Scottish and Irish knitwear we are happy to create products in our home country Belgium.
Together with several small factories in Belgium, each carefully chosen for their own specialty, we have managed to create a diverse range of products which includes lighter weight knitwear, jersey, shirts, jackets, pants and accessories. Our goal was to create durable, functional, and original products that far outlive seasonal trends. All pieces are produced in small batches and with close attention to detail. What makes our jersey extra special is the fact that we don’t import knitted fabrics; instead, we knit everything entirely in-house. Therefore, we can proudly say that all our Howlin' jersey is truly 100% produced in Belgium. This also means we oversee every step of the process, ensuring excellent quality from start to finish. We are very happy to contribute to this unique art and craft, which is not only beautiful but also culturally important to keep alive. AB SOUND AND NEW BEATFor all our made in Belgium pieces we were heavily inspired by new beat and in particular its predecessor: the AB Sound, hence the acid Belgian logo which is on all care labels. For those who are not familiar, new beat is an electronic music genre that flourished in Western Europe during the late eighties and got its origin in Belgium.
There are many different, ‘mythical’ stories on how this new beat got born, but we like the story of a talented dj called Fat Ronny who was simply too wasted and played 45 rpm records at 33 rpm and pitched them +8 on his turntable. The result was a new robotic sound which was very bass driven. While disco was the big thing he played a hypnotic mix of slowed down tracks by artists like Severed Heads, PiL, Carlos Peron, The Human Leaque and Boytronic. Together with a group of likeminded dj’s they soon created a real cult vibe with tracks like Max Berlin’s “Elle et Moi”. Soon after “New Beat” was born and due to the great succes there are tons of bad commercial tracks out there but nevertheless, if you dig a little bit deeper, there is some amazing music to be found from this lost era.
Together with several small factories in Belgium, each carefully chosen for their own specialty, we have managed to create a diverse range of products which includes lighter weight knitwear, jersey, shirts, jackets, pants and accessories. Our goal was to create durable, functional, and original products that far outlive seasonal trends. All pieces are produced in small batches and with close attention to detail. What makes our jersey extra special is the fact that we don’t import knitted fabrics; instead, we knit everything entirely in-house. Therefore, we can proudly say that all our Howlin' jersey is truly 100% produced in Belgium. This also means we oversee every step of the process, ensuring excellent quality from start to finish. We are very happy to contribute to this unique art and craft, which is not only beautiful but also culturally important to keep alive. AB SOUND AND NEW BEATFor all our made in Belgium pieces we were heavily inspired by new beat and in particular its predecessor: the AB Sound, hence the acid Belgian logo which is on all care labels. For those who are not familiar, new beat is an electronic music genre that flourished in Western Europe during the late eighties and got its origin in Belgium.
There are many different, ‘mythical’ stories on how this new beat got born, but we like the story of a talented dj called Fat Ronny who was simply too wasted and played 45 rpm records at 33 rpm and pitched them +8 on his turntable. The result was a new robotic sound which was very bass driven. While disco was the big thing he played a hypnotic mix of slowed down tracks by artists like Severed Heads, PiL, Carlos Peron, The Human Leaque and Boytronic. Together with a group of likeminded dj’s they soon created a real cult vibe with tracks like Max Berlin’s “Elle et Moi”. Soon after “New Beat” was born and due to the great succes there are tons of bad commercial tracks out there but nevertheless, if you dig a little bit deeper, there is some amazing music to be found from this lost era.
