Since the start of Howlin’ our goal was to bring a fresh somewhat twisted approach to Scottish knitwear while respecting its rich heritage. Keeping the best of the old techniques and mix it with new technology, patterns, colors and ideas. In an ever faster and more automated economy we are happy to slow things down and have our focus on well made products. It’s a niche, we know, but we like niche products, a lot. Just like a small record label doing hand stamped 7 inches with personal liner notes. It’s the beauty in the details. Each Howlin’ garment is handled individually and tenderly, throughout its entire production, from the first precise stitch to the delicate pressing and folding. All our yarns are carefully sourced according to their quality and sustainability standards. Our beloved planet earth has a special place in our heart and we think it’s the best planet out there (as far as we know) so we want to have the lowest impact on it as possible. Our natural yarns come from local mills, some even complete all the stages of yarn production under one roof. This includes grading, scouring and dyeing fleece before colour blending, carding, spinning, twisting and balling to produce this unique 100% pure Shetland yarn. A quality which is often imitated but never duplicated.