Since the start of Howlin’ our goal was to bring a fresh somewhat twisted approach to Scottish knitwear while respecting its rich heritage. Keeping the best of the old techniques and mix it with new technology, patterns, colors and ideas.

In an ever faster and more automated economy we are happy to slow things down and have our focus on well made products. It’s a niche, we know, but we like niche products, a lot. Just like a small record label doing hand stamped 7 inches with personal liner notes. It’s the beauty in the details.

Each Howlin’ garment is handled individually and tenderly, throughout its entire production, from the first precise stitch to the delicate pressing and folding. All our yarns are carefully sourced according to their quality and sustainability standards.

Our beloved planet earth has a special place in our heart and we think it’s the best planet out there (as far as we know) so we want to have the lowest impact on it as possible.

Our natural yarns come from local mills, some even complete all the stages of yarn production under one roof. This includes grading, scouring and dyeing fleece before colour blending, carding, spinning, twisting and balling to produce this unique 100% pure Shetland yarn. A quality which is often imitated but never duplicated.

Many knitwear styles of Howlin’ have a “brushed finish”, achieved by artisanal technique with natural teasels. After knitting and washing each piece with local fresh water, they undergo an individualized process using a vintage brushing machine. This machine delicately lifts and pulls the fibers, creating a loose and relaxed shaggy brush effect.

Our commitment to authenticity is reflected in the use of traditional teasels, a natural product, for this process. No man-made brush can replicate the unique brushing effects achieved with traditional teasels. It is the careful execution of each of these delicate stages that results in the softest natural Shetland feel we have ever experienced.

The real thing, made by and for lovers.